Brand strategy and creative direction for established businesses that have outgrown their brand. Based in Europe, working with clients worldwide.
I see potential everywhere.
Most of it just isn’t packaged right.
A brilliant product that nobody gets. A business that’s great at what it does but looks like everyone else. A friend with a genuinely good idea and completely the wrong approach. I see it constantly, and it’s almost never the idea that’s the problem. It’s how it’s presented.
So I dig. I look for the thing that makes you different, the thing you probably take for granted, and I make it the hero. Then I give it a treatment that’s yours alone, because no two businesses should look the same.
I love this work. I love collaborating, guiding the process, and watching people and businesses become the best version of themselves.
Maria-Elena
I work with established businesses that are good at what they do but don’t look or sound like it. Some have grown and then plateaued. Others are ready to compete in bigger markets. I find what makes you worth choosing, then build the story, messaging and creative world around it.
Book a 30‑minute intro callA focused deep-dive into your brand, offer and messaging. You get a clear written read on what’s holding you back and what to fix first.
2 sessions · 1–2 weeks · from €900A strategic rebuild of what makes you different and who you’re for, including your story, messaging, visual direction and homepage copy. Your team comes away with a clear system for how the brand should look, sound and show up.
4–6 weeks · from €4,500Ongoing direction for campaigns, content and launches, so the brand stays sharp after the rebuild.
Monthly retainer · from €2,000Built on positioning · naming · brand story & messaging · creative direction · product & go-to-market strategy
Every project starts with a free 30‑minute call and a written proposal. Nothing begins until you’ve signed off on scope and price.
Book an intro callRepositioned an AI-native product studio around the people and expertise behind the technology. Developed the messaging, website narrative and client-facing materials to bring the new proposition to life.
Rebranded established clinics in aesthetics, weight loss and hormone health. New identity, packaging, website copy and positioning to help profitable businesses scale.
Took a real-time social discovery app from an early founder idea to a defined product, brand and go-to-market strategy, spanning UX/UI, marketing and early-market activation.
Built a personal development brand from the ground up, spanning concept, identity, content, digital presence, courses, marketing and partnerships.
“Brands without soul don't move people.
Making something has never been easier.
Making it mean something is the hard part.”
I’m Maria-Elena Medvedeva, a brand strategist and creative director. I’ve built brands from zero, taken a product from concept to market, and repositioned businesses that had outgrown how they presented themselves.
I take on a small number of clients at a time, so every project gets my full attention.
LinkedInIf you’re not sure, start with the Brand Diagnostic. It gives you a clear read on what’s holding the brand back and what to fix first, before committing to a full rebuild.
Four to six weeks. It covers what makes you different and who you’re for, your story, messaging, visual direction and homepage copy.
Ongoing direction for campaigns, content and launches, so the brand stays sharp after the rebuild. It runs as a monthly retainer, from €2,000.
A small number at a time, so every project gets my full attention.
Book a 30‑minute intro call. We’ll talk through where you are and which way of working makes sense.